In his final column, legendary MIT professor Jonathan Byrnes explains how one company dramatically improved its strategic positioning, sales and asset productivity with a value-added service.
Traditional investment approaches will cost you. Instead, consider a more nuanced, granular—and often surprising—approach that will position you well for profitable growth.
These pitfalls may seem logical, but examine them carefully to improve your bottom line.
In the face of competition from powerful digital giants, value-added services are a strategic route for continued growth—with the right approach.
Don’t focus on tuning up your tactics; instead concentrate on ‘hunting big game.’ A guide.
Beware of relying on ‘synergies.’ The real value comes in doing things differently.
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