Strategic CFO Forum


October 12, 2021

All times are listed in Eastern time

10:00 – 10:05 am ET


10:05 – 11:00 am ET

Rethinking Competitive Advantage: New Rules for the Digital Age

Digital giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense revenue opportunities. How can traditional companies compete? In his latest book, Rethinking Competitive Advantage, which is based on fresh research and decades spent advising some of the world’s top CEOs and boards, Ram Charan offers a set of new rules for conceiving new market spaces and moneymaking models. Competing against digital giants might seem daunting—join Ram to learn how to:

• Create an ecosystem with third-party partners to revolutionize the customer experience
• Implement data-based decision-making to drive constant innovation, faster execution and customer satisfaction
• Turn upfront spending into a cash-generation machine

Featured Speaker:

  • Ram Charan, World-renowned business guru and best-selling author

11:00 – 11:10 am ET

Networking Break

11:10 – 12:00 pm ET

CFO Leadership Beyond the Numbers

CEOs increasingly are looking for finance chiefs willing to step up and be strategic partners, helping to guide the company toward sustainable success. From day-to-day operations to scaling financial systems to crisis management, the CFO role has greatly evolved and progressive CFOs know it’s time to redefine their leadership agenda. Gain invaluable insights and advice from veteran CFOs who have tackled it all to help you build the finance team of the future and position yourself as an indispensable asset to your CEO and board. 

Featured Speakers:

  • Susan Boykas, Chief Financial Officer, Fresh Direct
  • Deb Schwartz, Chief Financial Officer, Cameo
  • Tania Secor, Chief Financial Officer, R/GA
  • Moderated by Jack McCullough, President, CFO Leadership Council

12:00 – 1:15 pm ET

Editorial Think Tank Sessions

Attendees will break into working sessions for in-depth, interactive discussions with other senior finance executives and a subject matter expert. Topics will include:

• Upskilling Your Finance Team for the Future of ESG and the Competition for Capital
• Cybersecurity – Identifying, Managing and Mitigating Your Risks
• Winning the War on Finance Talent

1:15 – 1:25 pm ET

Networking Break

1:25 – 1:40 pm ET

Think Tank Report Outs

We’ll have report outs from the working sessions and provide the opportunity for Q&A with our subject matter experts.

1:40 – 2:30 pm ET

The Future of Money: Should Your Company Have a Bitcoin Strategy?

From Square’s purchase of $170 million in bitcoin to Tesla’s sizable $1.5 billion purchase, notable public companies are beginning to adopt crypto-friendly investment strategies. And the trend is likely to continue. The SEC considers bitcoin a commodity and under U.S. GAAP it’s an intangible asset—subject to valuation and impairment testing rules. So, in the absence of defined guidance within U.S. GAAP, how should companies navigate the complexities of accounting considerations when purchasing cryptocurrency? We’ll explore how some organizations are incorporating crypto-friendly investment strategies, as well as the potential risks you should consider before jumping in.

Featured Speaker:

  • Phong Lee, President and CFO, MicroStrategy

2:30 – 3:30 pm ET

Exclusive Spotlight Session With Adam Aron, Chairman & CEO, AMC Theaters

In this exclusive, torn-from-the-headlines live case study, we’ll go behind-the-scenes with the man behind one of the most remarkable corporate stories in a generation: The impossible survival of AMC Theaters through the Covid year. From being shuttered by the pandemic, to recapitalizing the company, to buying out a key shareholder to pouncing on their stunning stock market comeback to fix the balance sheet and save the company, if there’s a more exhilarating—and essential—finance case study for the modern market we have yet to see it. Intimate, interactive and deeply candid, in this session you’ll learn firsthand from Aron how he and his finance team made it all happen—with takeaways and key lessons for every company and every CFO.

3:30 pm ET

Event Concludes