Surviving The Recession: 7 Steps for Now And Beyond

Unlike any other in history, this recession will require some 'nontraditional' strategies to mitigate organizational risk.

The current recession is unlike any previous one we’ve seen; a “traditional” response will not work this time. The reality of the situation is that failing to properly prepare can have catastrophic effects on your business’s future.

It’s important to adapt to the changes both tactfully and strategically. Here are ways to help you navigate these uncharted waters and mitigate organizational risks.

1. Reality Check: The Right Mindset

The first step is getting into the right mindset: we need to get stronger. This is a time to transform negativity and uncertainty into opportunities for learning and growth. Choose to have a position of gratitude.

It’s time to paint a picture of reality and ask yourself: “How bad is it?”

The Three Scenarios:

• Survival: “We may not make it.”

• Restructure: “We are going to make it, but we will need to make difficult decisions.”

• Strengthen: “We are okay, and we want to use this as time to get better.”

Once you know the three scenarios, you can figure out a financial projection to stress test your revenue model: Best Case (3 months), Mid Case (6 months), and Worse Case (12 months).

2. Get the Data for Scenario Planning

Before you start making any decisions—get the data you need. Oftentimes business owners react by their gut, and make detrimental decisions they can’t pull themselves out of. This is the worst thing you can do in the time of financial turmoil.

The first data point you look at is the break-even cost. This will help you calculate how different scenarios might play out financially, and how much you have to dip into your reserve.

Break-even calculation:

Fixed Costs $/Gross Profit % = Break Even $

Now that you have your definite break-even point, review the budget. Budgeting and planning is more important now than ever. If you don’t already have a budget, now is the time. Create a living document, and make sure it’s kept up-to-date for this current situation—keep adjusting.

3. Be vigilant with your cash flow management

If you are in survival mode, cash flow is the life raft keeping your business afloat. Your cash flow forecast needs to be reviewed and updated so you’re better prepared for the future.

Proper management of your cash flow can make or break your business, especially during challenging times. Without a real sense of your cash flow, you cannot move forward.

Start with your cash flow forecast—your projected sources and uses of cash, then revisit cash flow best practices. You’ll be able to navigate the road ahead and recover more quickly.

4. Adjust Your Books

Consider adding an expense line item called Covid-19, and capturing ALL information directly related to Covid-19. This includes any related material and supplies, as well as any your staff has purchased, and personal time spent dealing with the crisis. Calculate any extra time employees are spending at Covid-19 related meetings—whether it be a safety meeting or a strategy session.

If the government offers relief, your data should be as organized as possible.

5. The Three F’s of Collection

Collections are often the last thing anyone wants to do—especially in a time of a financial crisis. However, outstanding balances can seriously impact cash flow and hold your business back.

By improving billing processes and adopting collections best practices for your business, you can improve the likelihood that you will get paid on time or in advance—yes, it really can happen! Follow the Three F’s of Collections and automate the process as much as you can.

The 3 F’s of Collections:

• Firm: Never end a call without a confirmed date.

• Focused: Overcome objectives and be prepared with answers.

• Friendly: Kindness goes a long way.

Start at the largest balances that will impact your cash flow forecast the most. Automating collections is also an essential part of the process.

6. Cut Below The Line Costs

Review all overhead and indirect costs with a fine tooth comb. These are items that were nice to have, but were not vital in keeping your company alive.

An option to consider is to outsource non-competencies as one solution to save money. For example, outsourcing bookkeeping functions typically costs 30-40 percent less than an in-house bookkeeper for example.

Many businesses are transitioning to outsourced accounting services as a more cost-effective and efficient alternative to in-house accounting.

7. Review “Above the Line” Costs: Protect Your People

How do you figure out who to keep? And who to furlough? One important note to keep in mind: People Drive Profits.

Can you afford layoffs? The cost of turnover is more than you think! One major mistake most business owners make during a recession is loading up on the layoffs. Re-Hiring and retraining once the dust has settled is costly.

So how do you make the decision on who to keep and who to furlough? Your decisions should be based on data. With emotions running high, it is important to be looking at the numbers while making these difficult decisions.

Use the time with your staff—“sharpen the saw”—invest in training, identify efficiencies, and enhance products. Now is the time to dive in and find the value of what you are offering.


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