Swag Roundup: Finance & Accounting Tech Expo 2024

Lego men in a row
Photo by Dan Bigman
What does it take to grab the attention of today's finance professional? Lego, stuffed dragons and, of course, merch with puns puns puns. A rundown of the best show floor tchotchkes from the 2024 Finance & Accounting Tech Expo.

CFOs live in a world awash with breakthrough technology that promises to make everything from accounts payable to payroll to—someday, and with the hope of advanced AI—deep strategic decision-making faster, and more data-based.  

But if you really want to grab their attention in this world-of-tomorrow era we’re in, it helps to bring along some tiny Lego men. 

That’s the big takeaway from the show floor tchotchkes at the 2024 Finance & Accounting Tech Expo this week in New York. 

There were, of course a wonderful array of notebooks and water bottles and the like. But there were also a looney menagerie of stuffed animals, shirts with puns puns puns and an aggressive array of glowing, blinking, seizure-inducing rings that should probably carry warning labels. Here’s a peek at some of the more epic and exciting take-homes from the event: 


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